You’re not a startup…

You’re not a startup; you’re a buzz word for technology news.

You’re not a startup; you’re a logo for cities in pressing need for attractiveness credentials.

You’re not a startup; you’re a communication prop for corporations doing innovation-washing.

You’re not a startup; you’re a sign of entrepreneurial life for politicians in search of reelection.

You’re not a startup; you’re a case file that ticks or doesn’t tick, enough boxes for one of the so many European sub-commissions.

You’re not a startup; you’re a business without the financial history that a banker would know how to deal with.

You’re not a startup; you’re a tax break for seniors playing business angels instead of buying a new Porsche.

you're not a startup - icopilots

You’re not a startup; you’re an investment opportunity for VCs seeking risks to leverage on the market.

You’re not a startup; you’re a telemarketing target for event organizers selling low-costs booths in noisy, soulless trade shows.

You’re not a startup; you’re square meters occupied by an incubation program seeking corporate sponsorship.

You’re not a startup; you’re a budget for consultants trying to sell their methodology.

You’re not a startup; you’re an IP that technology transfer systems won’t consider as a potential social transformation.

You’re not a startup; you’re a playground for open innovation’s team bored to death by their hierarchy.

You’re not a startup; you’re a clear conscience for a business school that pretends it doesn’t only format drones.

You’re not a startup; you’re students understanding that amazingly, the industry is clueless about what it’s doing

You’re not a startup; you’re one of the last chance that a multinational has to reconnect with its market.

You’re not a startup; you’re a team without enough business acumen to kill right away a radical idea.

You’re not a startup; you’re two guys with a bit of rage on the state of a market.

You’re not a startup, you’re a possible relief for customers in pain, somewhere, somehow.

You’re not a startup; you’re a chance to beat technology’s hype and the consecutive, ever-present trough of disillusionment.

You’re not a startup; you’re the fear of Uber materializing in the eye of a sales senior vice-president.

Or, maybe — just maybe — you are the early stage of a sustainable, self-sufficient company that ends up deeply caring about its customers.

Author: Philippe

Philippe has been training 200-300 startups a year since 2007, consulted for dozens of multinationals on rupture innovation or corporate incubation, and was directly involved in more than 150 startups building their market fit and scaling up their business. He also teaches business model innovation in key MBA programs whether they are in Paris or Shanghai. And since 2017, Philippe is now living in Amsterdam, one of the best European business hub around.

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